How to catch the eye of your audience

How to catch the eye of your audience

There are millions of websites on the internet today, so you’ll need to figure out how to stand out from the crowd. 

Obviously, you’ll need to create an aesthetically-pleasing site, taking into account best practices in user experience, or UX. You’ll want it to be intuitive and easy to use, as well as responsive on mobile.

Beyond this, here are tips and ideas for creating a memorable website.

Load fast

It’s 2020. People are in a hurry and nobody’s going to stick around for 7, 8, or 9 seconds. In fact, the ideal website load time is between 2 and 5 seconds. 

How fast your site loads is critical and every single second counts. A 1-second delay in loading time has been proven to lead to a 7% loss in conversion and an 11% decline in page views. What’s more, 47% of people expect a maximum loading time of 2 seconds for the average website.

If you find that your website loads too slowly, there are several measures you can take to remedy this, such as optimizing files, compressing images and reducing HTTP requests, among others.

Be straightforward

Here’s some sobering data: 55% of people spend less than 15 seconds on your website. So what does that mean for you?

It means you’ve only got a few seconds to make a lasting impression and tell customers and visitors who you are and what you do. 

Businesses must convey what problem they solve for their customers, how they do it, and why people should trust them, as quickly as possible.

Make it easy

Once you’ve gone through all the effort to actually get people to your website, it’s your job to make them stay there.

Hire a professional copywriter and feature interesting content that engages with your audience. Use bullet points, callout boxes and other stylistic elements to break up your articles and make them easy to digest. Use subheadings and a table of contents (where appropriate) and use a large, easy-to-read font.

Use the right multimedia

Use high-quality, original, non-stock photos and images whenever possible. If you must use stock photos, our favorite free sources are Unsplash, Pexels and Pixabay. 

If you have the budget, Deposit Photos is reasonably priced, has an extensive portfolio of good photos, and often has deals and special offers.